Sell Like a Woman.
You're already selling.
You're just selling one yes at a time.
You're one skill away from turning one sales conversation into multiple premium clients.
One room changes the math.
Friday, March 5, 2027 · Tower Club Dallas
Hosted by Leni Cavazos & Christi Kendall
Featuring Samara Beth
Early-bird $197 through February 20. Then $297.
Your business can only sell as fast as you can.
You close high-ticket deals. And right now, every new client still requires another sales conversation with you.
One conversation. One proposal. One yes.
It works. You know it works.
But there are only so many sales conversations you can personally have.
When you sell to many at once, the math changes.
Only 1.9% of women-owned businesses ever cross a million. We believe changing that means changing the way women sell.
Source: National Women’s Business Council
One room changes the math.
There is another way to sell.
You learn it in one day in Dallas.
If you're looking for someone to hand you a pen and teach you how to convince the person across from you to buy it, this isn't that event.
We believe the best way for a woman to sell starts with the way she naturally leads.
Walk into the room. Lead it. Know how to turn it into clients.
Three women. Three results. Look what becomes possible.
"Ten high-ticket clients sold in one hour."
"I stood in front of thirty women founders and didn't over-explain. By the next morning, an email connecting me to a multi-seven-figure founder was in my inbox. One room. One conversation."
"I claimed her. One twenty-minute conversation. A $12,500 sale. I'd never felt that kind of certainty before."
Who this room is for.
This is for you if
- You have expertise, a service, program or offer that can be sold at a premium price.
- You know the result you create for people. Now you want a better way to sell it.
- You want your business to be able to sell faster than you personally can.
- You want a sales method that feels natural to the way you lead, while still making the offer and asking for the sale.
- You're ready to walk into rooms, lead them and walk out with clients.
This is not for you if
- You're looking for someone to tell you what business to start or what you should sell.
- You're looking for traditional sales training, closing scripts, objection-handling tactics or pressure techniques.
- You want to learn how to pressure, persuade or overcome someone into a yes.
- You're looking for a plug-and-play pitch you can memorize and repeat.
- You believe selling has to mean chasing, persuading and pushing harder.
You can sell more without feeling pushy.
Reserve My SeatYou can feel it before you sit down.
Dallas. Tampa. San Diego. One room at a time.
One day to change
how you get clients.
This is where you find out how you naturally sell, and how to take that from one conversation to an entire room.
Learn the way you naturally sell, and what has been getting in the way of it.
Your way of selling, built for the right room. The talk that leads a premium audience to yes.
Delivered live by Christi. How premium buyers decide before you ever pitch.
Real connection, the women you came to meet, already at your table.
Friday moves in five chapters.
The Invitation
Leni and Christi open the day with the shift to leadership-based sales: how you naturally lead is how you sell best.
The YES Method™
Delivered live by Christi. The system that aligns how you sell, your message, and your presence, so the buyer arrives already decided.
Lunch at The Table
A plated lunch and real connection, conversations that lead to clients and partnerships.
Sell From Stage
The talk that moves an audience to yes. How it's built, where the offer goes, and how to make it without a single pushy line.
The Close
Leni and Christi close the day. You leave knowing how to take what you learned from one conversation to one room.
From the doors at nine to the close at six. One full day, every hour with a purpose.
The Table.
The room where the women you've been trying to meet are already seated.
Women who lead, seated together. A beautifully plated lunch. The speakers seated beside you. The room is part of the curriculum.
Some women leave with ideas. Others leave with business partners.
Once a woman sits at a table like this, she keeps looking for it.
Every woman has a seat at The Table. VIP is seated beside the featured speakers.
Reserve My SeatEvery woman has a natural sales advantage. The key is knowing how to use yours.
- Radiant Authority
Presence. You create trust before you ever speak.
- Visionary Leader
Vision. You create momentum that makes buying feel obvious.
- Magnetic Storyteller
Stories. You make people feel deeply understood because they can see themselves in the story.
You naturally lead with one. You learn to master all three.
How you naturally lead is how you'll lead an audience.
In Dallas, you'll learn how to use the advantage you've had all along, and what gets in the way when you sell.
You already have the advantage. In Dallas you learn how to use it in a room.
You don't have to push when you know how to lead the room to yes.
Push harder. Handle objections. Stay in control. Close.
When it doesn't feel natural, you're told to practice more. But what if the problem was never your confidence? What if you were taught a way of selling that was never built for how you lead?
Women build trust differently. Pressure gets in the way of it.
What you're resisting is the pressure.
A stage changes the dynamic. You lead the room. You make the offer plainly. The women who are ready come to you.
Premium buyers move on certainty.
Certainty has a structure.
That's the YES Method™, Leni and Christi's framework for how premium buyers decide.
The yes starts before the pitch.
- 01Why discovery calls stall.
- 02What creates buyer certainty.
- 03How a premium buyer decides before you pitch.
- 04How buyers decide differently in a room than one-to-one.
- 05How to make the offer so the room moves.
The experts on the stage.
Founder of Samara Beth & Co. She builds immersive brands that make an audience buy into you, long before they buy from you.
We're keeping her name under wraps. For now.
Across We Summit stages and platforms.
Leni & Christi.
Leni creates the experiences and rooms where powerful business relationships happen. Christi teaches women how to lead buyers to yes. Sell Like a Woman Live: Dallas brings both together for one day.
What actually changes in one day.
You stop seeing sales as one conversation at a time. You understand how one room can do what used to require dozens of individual sales conversations.
You know how you naturally sell. And how to use that natural advantage when it's time to make the offer.
You understand how a premium audience gets to yes. What has to happen before the offer, so the pressure never has to come after it.
You know how a sales talk is built. A talk designed to lead to an offer.
And you understand how one room can create the path to your first six-figure sales day.
Imagine yourself.
Twenty seats.
Thursday night and Friday.
- BeforeThe Head Start
How You Sell Best, Revealed
Before the day begins, a short diagnostic reveals how you naturally sell, your strength, and what has quietly been costing you sales. It comes with The Sales Authority Guide. You arrive already knowing what to focus on.
- Thursday
03.04The Evening BeforeThe White Soirée
An all-white cocktail evening at Tower Club Dallas at 5:00 PM. Twenty women. Cocktails on us. A photographer and film team capture the evening, and your images come to you afterward. Dress code is white.
The Authority Room
Christi interviews the special guest live, and then you get to ask your own questions. Twenty women, seated close.
Women Who Sell™ Magazine
The new issue of the magazine is unveiled at the soirée. Twenty women hold it before anyone else sees it.
- Friday
03.05The Day in VIPYour seat is already waiting.
Reserved front-row seating. Featured seating at The Table beside the speakers. A signature gift in your seat on arrival. Valet parking, covered.
GA puts you in the room.
VIP puts you in it before the room opens.
By the time the doors open Friday morning, you've already spent the evening with the twenty women you'll sit beside, met our special guest, and held the new issue of Women Who Sell in your hands.
Choose your seat.
- Full-day access to the Summit
- The way you naturally sell, named in the room
- Sell From Stage. The talk that leads a room to yes.
- The YES Method™ delivered live by Christi
- The Table · plated lunch and structured connection
- An audience of women who lead and sell
- Everything in General Admission, plus:
- The White Soirée. Thursday 3/4 at 5:00 PM. An all-white cocktail evening for twenty women, with photography and film throughout. Inside the soirée, a live interview with our special guest, seated close enough that your question gets asked and answered.
- Women Who Sell™ Magazine. The new issue is unveiled at the soirée, and you leave with a copy that night. Twenty women have it before it goes anywhere else.
- How You Sell Best, Revealed. Know how you naturally sell before you walk into the Summit, plus The Sales Authority Guide.
- Your VIP seat. Reserved front-row seating, featured seating at The Table beside the speakers, a signature gift, and valet parking covered.
I'm already doing well. Is this still for me?
Yes. This is for any woman who has something to sell, whether you sell it yourself or lead a team that does. This room is for women who already sell and are ready to sell bigger, to premium clients, at the level they lead.
I don't have a stage. Is this still for me?
Yes. A stage is anywhere you have an audience: a workshop, webinar, podcast, mastermind, boardroom, or networking event where you have the floor. You'll learn how the talk is built and where the offer goes, so you can use it in the rooms you're already in, and the ones you'll be invited into next.
What if I'm more introverted?
The day isn't built on working the crowd. Introductions are made for you by Leni and Christi, the day is structured, and what you learn works because of who you already are.
What do I wear to the White Soirée?
White. Cocktail attire, any shade of white or ivory, and dress for photographs. A photographer and a film team work the room all evening. Friday's dress code is business formal.
How is this different from other events?
Most events teach you to do more. This one teaches you to sell differently: the way you naturally sell, what's quietly been costing you sales, and how to lead an audience of premium buyers to yes instead of selling one yes at a time.
What is the dress code?
Business formal. You'll be at Tower Club Dallas with photography throughout the day, so wear what makes you feel confident and camera-ready.
Are meals included?
One lunch is included: a plated lunch at The Table on the day of the Summit. Our lunches are prepared gluten free. Coffee, tea, and refreshments are available throughout the day.
What is the refund policy?
Tickets are non-refundable, but transferable up to fourteen days before the Summit. Just email [email protected].
Another question? Email [email protected].
Pricing rises on February 20. Twenty VIP seats, by order received.