Sell Like a Woman.
Stop operating in survival mode. Build the positioning and buyer psychology to scale revenue without scaling your effort.
Friday, August 21, 2026 · Tower Club Dallas
Hosted by Christi Kendall & Leni Cavazos
Featuring Keri Murphy & Brian Galke
Early-bird $197 — ends in 48 hours, then $297.
You are visible. You are just not converting.
Your calendar is full.
You paid for the brand, the visibility, and the strategy.
But the calls don't close.
The business only moves when you push it.
To make more, you do more. And nothing really changes.
Here's what no one tells you at this level: you're leading at one level and still selling at another. The way you create revenue — one client at a time, on effort — is the same way you sold at six figures. It got you here. It won't scale you.
Every month it stays this way, the premium clients who should already be yours are quietly choosing someone else. And it's costing you.
It's not effort you're missing. It's the conversion infrastructure almost no one teaches — and once you install it, selling stops feeling like force. That's where Dallas begins.
“I made $50K in two hours.”
Most events teach you to be more visible.
This one teaches you buyer psychology and conversion.
- Where most events teach one way to sell,you learn to sell the way you lead.
- Where most events leave you working harder,selling finally gets easier.
- Where most events leave you motivated,you leave with premium clients — without living on discovery calls.
You leave as the woman premium buyers choose.
An invitation.
If you're reading this, we already know something about you. You've built the thing. You sell the offer. You're the woman people screenshot and forward to a friend with "you have to follow her." And you can feel there's a level in you that hasn't fully come out yet.
On Friday, August 21st, at the top of Tower Club Dallas, we are gathering women who lead for the day designed for the woman ready to be at the table she has been working toward.
We hope you're one of them.
Save My SeatYou can feel it before you sit down.
Women who lead — in one room, for one day.
A conversion system
for the woman who leads.
This is where you learn how you naturally sell, see what's been costing you sales, and walk out with the strategy — and the room — to land premium clients.
Discover the way you naturally sell — and how to use it on purpose.
The one almost no one teaches: sell the way you lead — and land premium clients.
Delivered live by Christi. How premium buyers decide before you ever pitch.
Real connection — the women you came to meet, already at your table. Women rising together.
Three women. One method. The shift is the same.
"I stood in front of thirty women founders and didn't over-explain. By the next morning, an email connecting me to a multi-seven-figure founder was in my inbox. One room. One conversation."
"I claimed her. One twenty-minute conversation. A $12,500 sale. I'd never felt that kind of certainty before."
"Ten high-ticket clients sold in one hour."
Friday moves
in five chapters.
- 9 a.m.The Opening
The Invitation
Leni and Christi open the day. The woman who walks in visible meets the woman she is becoming.
- 10 a.m.The Method
The YES Method™
Delivered live by Christi. The system that aligns the way you sell, your message, and your presence so the buyer arrives already decided.
- 12:30The Table
Lunch beneath the skyline
A curated lunch and real connection — conversations that lead to clients, partnerships, and collaboration.
- 2 p.m.The Stage
Selling to the room, live
Experts demonstrating it live on the We Summit stage. You see exactly how the room says yes — and what to install in your own work.
- 6 p.m.The Shift
The Close
Christi and Leni close the day and name the next step. She walks out chosen.
From the doors at nine to the close at six — one full day, every hour with a purpose.
The Table.
The room where the women you've been trying to meet are already seated.
The connection women in business actually want: a beautiful, full lunch at the top of Tower Club Dallas, in a room of women who lead — with the speakers seated right there among them.
The connection most conferences promise — and rarely deliver.
Once a woman sits in a room like this, she keeps looking for it.
Every woman has a seat at The Table. VIP is seated beside the featured speakers.
Reserve My SeatMost women are taught
visibility.
Almost no one is taught
how buyers actually decide.
The YES Method™ is Christi Kendall's framework for understanding how premium buyers decide before the sales call ever begins.
This is not scripts. This is how the yes happens before you ever pitch.
- 01why discovery calls stall,
- 02what creates buyer certainty,
- 03what makes a premium buyer decide "her," before you say a word,
- 04why the way women naturally sell becomes the advantage,
- 05and how to become the woman buyers trust before the pitch begins.
Twelve experts on the stage.
Founder of the Brilliant Women Network. Three decades teaching women to walk into any room — and own it.
Founder of Subtle Skills — "The Decoding Detective." He turned reading people into a $40M sales career, and now teaches women to read the room, and the person across from them, before a word is said.
Founder of Live to Thrive and host of The Millionaire Playbook. She built a seven-figure business in alignment, not burnout — and now teaches women to grow to the next level without becoming the bottleneck in their own business.
"The woman you have been missing is not gone. She is ready when you are."
"A trademark isn't paperwork. It's the line between your brand and the woman who copies it."
"When a woman retreats, she finally has the space to grow — and the capacity to scale her business and her life."
"You sell with your energy before you say a word. Reboot the vitality that lets you command the room."
Leni & Christi.
Christi teaches the system that turns visibility into yeses. Leni designs the room that makes those yeses inevitable. Sell Like a Woman Live: Dallas is what happens when both are in one place for one day.
What you walk away with.
Why premium buyers aren't choosing you — and exactly what to fix in 24 hours.
The YES Method™ — the system that makes the buyer arrive already decided.
Discover how you naturally sell — named live, in the room.
The three buying triggers her premium buyer reads in ninety seconds.
Become the woman the audience turns toward — boardroom, podcast, or a real stage.
Walk out with an audience of women who lead — connections that compound for years.
Imagine yourself.
When you can sell, you get to choose your clients, you have freedom, and you stop working so hard — and that's what you learn at the summit.
Stop creating results through effort. Start creating them through influence.
The woman who walks into Dallas is still making it happen by force — one call, one client, one conversation at a time.
The woman who walks out sells differently. The premium clients who used to stall, or slip to someone else, now choose her — faster, and at her price.
When you sell to many at once, the math changes. A single talk can bring in what used to take a month of selling — and the clients who should have been yours all along finally choose you. You stop chasing, and start being chosen.
That's not more hustle. It's leverage — the difference between a business that grows when you push, and one that grows because of who you've become: a woman who can walk into any room and move it.
Twenty seats.
Proximity to the women leading the day.
- BeforeThe Head Start
Your Sales Style, Revealed
Before the day begins, a short diagnostic reveals your Sales Style — how you naturally sell, your strength, and what's quietly been costing you sales — delivered with The Sales Authority Guide. You arrive already knowing what to focus on.
- Thursday
8.20The Evening BeforeThe Welcome Cocktail Hour
5:00–6:00pm at Tower Club Dallas. A private gathering with Christi Kendall, Leni Cavazos, Keri Murphy, and Brian Galke. Curated cocktails. Soft music. Candlelight.
- Friday
8.21The Day in VIPReserved presence, every chapter
Reserved front-row seating. Featured seating at The Table beside the speakers. Valet parking, covered.
- The GiftOn Arrival
The Summit Gift
The Summit Magazine — your custom event publication — and a signature gift, placed in your seat on arrival.
- Monday
8.24The IntegrationThe Post-Summit Session
75 minutes with Christi and Leni. What landed. What is next.
GA puts you in the room.
VIP puts you in it before the room opens.
By the time the doors open Friday morning, you already know how you naturally sell — and exactly where to aim it.
What one room does.
Every result — from a single room.
Choose your seat.
- Full-day access to the Summit
- The YES Method™ delivered live by Christi
- The Table · curated lunch & structured connection
- An audience of women who lead and sell
- Everything in General Admission, plus —
- Your Sales Style, revealed before the summit + The Sales Authority Guide
- The Thursday 8/20 Welcome Cocktail Hour with Christi, Leni, Keri Murphy & Brian Galke
- Reserved front-row seating + featured seating at The Table + valet parking covered
- The Summit Magazine + signature gift + Monday 8/24 Post-Summit Zoom
I'm already doing well — is this still for me?
Yes. This is for any woman who has something to sell — whether you sell it yourself or lead a team that does. It's not a beginner room; it's for women who already sell and are ready to sell bigger, to premium clients, at the level they lead.
What if I'm more introverted?
The day isn't built on working the crowd. Introductions are made for you by Christi and Leni, the room is structured, and what you'll learn works because of who you already are, not because you become someone louder.
How is this different from other events?
Most events teach you to do more. This one teaches you to sell differently: the way you naturally sell, what's quietly been costing you sales, and how to land premium clients instead of chasing them one call at a time.
What is the dress code?
Elevated business. You'll be at the top of Tower Club Dallas with photography throughout the day, so wear what makes you feel confident and camera-ready.
Are meals included?
One lunch is included — a plated lunch at The Table on the day of the Summit. Our lunches are prepared gluten free. Coffee, tea, and refreshments are available throughout the day.
What is the refund policy?
Tickets are non-refundable, but transferable up to fourteen days before the Summit — just email [email protected].
Another question? Email [email protected].
When this clock hits zero, early-bird — $197 — is gone, and the price only climbs from here. Reserve now, at the lowest it will ever be.