Sell Like a Woman.
Stop selling one yes at a time. Land a whole room of premium clients, and your first six-figure day. You're one skill away, and you learn it in a single day in Dallas.
Friday, August 21, 2026 · Tower Club Dallas
Hosted by Leni Cavazos & Christi Kendall
Early-bird $197, ends in 72 hours, then $297.
Fifteen years in Hollywood. Now the personal brand and PR strategist founders, executives, and luxury brands hire to become the obvious choice. The night before the summit, twenty VIP women get her up close.
Attention gets you seen. Authority gets you chosen.
The Authority Room.
Twenty seats. One celebrity guest. The night before.
- BeforeThe Head Start
Your Sales Style, Revealed
Before the day begins, a short diagnostic reveals your Sales Style, how you naturally sell, your strength, and what's quietly been costing you sales, delivered with The Sales Authority Guide. You arrive already knowing what to focus on.
- Thursday
8.20The Evening BeforeThe Authority Room
An intimate cocktail evening at Tower Club Dallas with our celebrity special guest Serah D'Laine, fifteen years in Hollywood, now the personal brand and PR strategist founders and luxury brands hire to become the obvious choice. Cocktails, candlelight, and only twenty women in the room, with your hosts Leni Cavazos and Christi Kendall and the summit faculty.
- Friday
8.21The Day in VIPReserved presence, every chapter
Reserved front-row seating. Featured seating at The Table beside the speakers. Valet parking, covered.
- The GiftOn Arrival
The Summit Gift
The Summit Magazine, your custom event publication, and a signature gift, placed in your seat on arrival.
- Monday
8.24The IntegrationThe Post-Summit Session
75 minutes with Leni and Christi. What landed. What is next.
GA puts you in the room.
VIP puts you in it before the room opens.
By the time the doors open Friday morning, you already know how you naturally sell, and exactly where to aim it.
The room where women walk out with clients.
An invitation.
If you're reading this, we already know something about you. You've built the thing. You sell the offer. You're the woman people screenshot and forward to a friend with "you have to follow her." And you can feel there's a level in you that hasn't fully come out yet.
On Friday, August 21st, at the top of Tower Club Dallas, we are gathering women who lead for the day designed for the woman ready to be at the table she has been working toward.
You already know if you're one of them.
Get Clients In Every Room
The Table.
The room where the women you've been trying to meet are already seated.
A room of women who lead, seated together at the top of Tower Club Dallas. A beautifully plated lunch. The speakers seated beside you. The room is part of the curriculum.
Some women leave with ideas. Others leave with business partners.
Once a woman sits in a room like this,
she keeps looking for it.
Every woman has a seat at The Table. VIP is seated beside the featured speakers.
Get Clients In Every RoomYou'll know them when you meet them.
She believes an introduction is worth more than an elevator pitch.
She buys from women she trusts, and refers generously, because she knows there's enough business for everyone.
She isn't trying to prove she's successful. She's looking for women she'd build something with.
She walks into a room asking "who do I want to know?" — not "who needs what I sell?" She's the woman other women leave already planning to call. You've been looking for her. So has she.
These are the women in the room. The only question is whether you're one of them.
You lead at one level. You've been selling at another.
You've built the thing. You close deals most people never will.
And you're still in every step of your own sales.
Still selling in a style that was never built for how you lead.
It works. It's just quietly costing you.
It works. But it still depends on you. Every proposal. Every follow-up. Every sale.
You're ready for a different way. So are the women coming to Dallas.
So are the women coming to Dallas. That's who's in the room.
Most events teach you to be more visible.
This one teaches you buyer psychology and conversion.
- Where most events teach one way to sell,you learn to sell the way you lead.
- Where most events leave you working harder,selling finally gets easier.
- Where most events leave you motivated,you leave with premium clients, without living on discovery calls.
You leave as the woman premium buyers choose.
A conversion system
for the woman who leads.
This is where you learn how you naturally sell, see what's been costing you sales, and walk out with the strategy, and the room, to land premium clients.
Discover the way you naturally sell, and how to use it on purpose.
The one almost no one teaches: sell the way you lead, and land premium clients.
Delivered live by Christi. How premium buyers decide before you ever pitch.
Real connection, the women you came to meet, already at your table. Women rising together.
Three women. One method. The shift is the same.
"I stood in front of thirty women founders and didn't over-explain. By the next morning, an email connecting me to a multi-seven-figure founder was in my inbox. One room. One conversation."
"I claimed her. One twenty-minute conversation. A $12,500 sale. I'd never felt that kind of certainty before."
"Ten high-ticket clients sold in one hour."
Friday moves
in five chapters.
- 9 a.m.The Opening
The Identity Shift
Leni and Christi open the day. Then Jen Conkey names the identity that's been costing you, and the room stops being the same room.
- 10 a.m.The Method
The YES Method™
Delivered live by Christi. The system that aligns how you sell, your message, and your presence, so the buyer arrives already decided.
- 12:30The Table
Lunch beneath the skyline
A curated lunch and real connection, conversations that lead to clients and partnerships.
- 2 p.m.The Stage
Selling to the room, live
Experts demonstrating it live. You see exactly how the room says yes, and what to take into your own work.
- 6 p.m.The Shift
The Close
Leni and Christi close the day. She walks out chosen.
From the doors at nine to the close at six, one full day, every hour with a purpose.
Every woman has a natural sales advantage. Most never discover theirs.
- Some create trust before they ever speak.
- Some command the room without demanding attention.
- Some make people feel deeply understood.
- Some create momentum that makes buying feel obvious.
Most women spend years trying to sell like someone else, borrowing a style that was never built for how they lead.
In Dallas, you'll discover the advantage you've had all along, and the shadow that's quietly been costing you premium buyers.
She is not more talented. She is better positioned.
Most women don't hate selling. They hate selling in a way that doesn't feel like them.
Push harder. Handle objections. Stay in control. Close.
When it doesn't feel natural, you're told to practice more. But what if the problem was never your confidence? What if you were taught a way of selling that was never built for how you lead?
Women build trust differently. Women build influence differently. Women make buying decisions differently.
Study after study shows that trust, emotional safety, and congruence play an enormous role in high-consideration buying decisions. When women are taught pressure-based sales systems instead of trust-based influence, selling often feels exhausting.
You aren't resisting sales. You're resisting a way of selling that was never yours.
Premium buyers don't need to be convinced. They need to feel certain.
If women buy differently,
they must be sold to differently.
And if women sell differently, sales training should be different too.
That's the YES Method™, Christi Kendall's framework for how premium buyers decide before the sales call ever begins.
This is not scripts. This is how the yes happens before you ever pitch.
- 01why discovery calls stall,
- 02what creates buyer certainty,
- 03what makes a premium buyer decide "her," before you say a word,
- 04why the way women naturally sell becomes the advantage,
- 05and how to become the woman buyers trust before the pitch begins.
Twelve experts on the stage.
Capital strategist. Nine figures, eight figures, seven figures. She closes rooms at 60 to 80%, and she'll tell you it has nothing to do with your pitch.
Founder of the Brilliant Women Network. Three decades teaching women to walk into any room, and own it.
Founder of Subtle Skills, "The Decoding Detective." He turned reading people into a $40M career, and now teaches women to read the room before a word is said.
"You can scale it. Or you can become the bottleneck in it."
"Your language is your leadership. Every word is either earning the room, or quietly losing it."
"The woman you have been missing is not gone. She is ready when you are."
"Fine had started to feel like a beautiful room with no windows."
"The room reads your body before it hears your offer. Incoherence is the tell."
"You are not underperforming. You are leading on empty, and the room can feel it."
"A trademark isn't paperwork. It's the line between your brand and the woman who copies it."
Leni & Christi.
Christi teaches the system that turns visibility into yeses. Leni designs the room that makes those yeses inevitable. Sell Like a Woman Live: Dallas is what happens when both are in one place for one day.
What you walk away with.
Why premium buyers aren't choosing you, and exactly what to fix in 24 hours.
The YES Method™, the system that makes the buyer arrive already decided.
Discover how you naturally sell, named live, in the room.
The three buying triggers her premium buyer reads in ninety seconds.
Become the woman the audience turns toward, boardroom, podcast, or a real stage.
Walk out with an audience of women who lead, connections that compound for years.
Imagine yourself.
When you can sell, you get to choose your clients, you have freedom, and you stop working so hard, and that's what you learn at the summit.
Stop creating results through effort. Start creating them through influence.
The woman who walks into Dallas is still making it happen by force, one call, one client, one conversation at a time.
The woman who walks out sells differently. The premium clients who used to stall, or slip to someone else, now choose her, faster, and at her price.
When you sell to many at once, the math changes. A single talk can bring in what used to take a month of selling, and the clients who should have been yours all along finally choose you. You stop chasing, and start being chosen.
That's not more hustle. It's leverage, the difference between a business that grows when you push, and one that grows because of who you've become: a woman who can walk into any room and move it.
Choose your seat.
- Full-day access to the Summit
- The YES Method™ delivered live by Christi
- The Table · curated lunch & structured connection
- An audience of women who lead and sell
- Everything in General Admission, plus
- The Authority Room, an intimate Thursday 8/20 evening with celebrity guest Serah D'Laine, plus your hosts and faculty
- Your Sales Style, revealed before the summit + The Sales Authority Guide
- Reserved front-row seating + featured seating at The Table + valet parking covered
- The Summit Magazine + signature gift + Monday 8/24 Post-Summit Zoom
I'm already doing well, is this still for me?
Yes. This is for any woman who has something to sell, whether you sell it yourself or lead a team that does. It's not a beginner room; it's for women who already sell and are ready to sell bigger, to premium clients, at the level they lead.
What if I'm more introverted?
The day isn't built on working the crowd. Introductions are made for you by Leni and Christi, the room is structured, and what you'll learn works because of who you already are, not because you become someone louder.
How is this different from other events?
Most events teach you to do more. This one teaches you to sell differently: the way you naturally sell, what's quietly been costing you sales, and how to land premium clients instead of chasing them one call at a time.
What is the dress code?
Elevated business. You'll be at the top of Tower Club Dallas with photography throughout the day, so wear what makes you feel confident and camera-ready.
Are meals included?
One lunch is included, a plated lunch at The Table on the day of the Summit. Our lunches are prepared gluten free. Coffee, tea, and refreshments are available throughout the day.
What is the refund policy?
Tickets are non-refundable, but transferable up to fourteen days before the Summit, just email [email protected].
Another question? Email [email protected].
When this clock hits zero, early-bird, $197, is gone, and the price only climbs from here. Reserve now, at the lowest it will ever be.