You were never missing the strategy You were missing the infrastructure.
We Summit™ exists because women who sell at the highest level deserve infrastructure built to match their talent — not another course, not another content calendar, not another funnel.
You have clients. You have expertise. You have leadership that changes the people around you. And still — you are closing every deal yourself.
Still showing up to every stage, every call, every referral conversation. Still building your reputation through sheer presence — and it is working. But it is exhausting.
The problem was never your skill. It was never your value.
It was that no one built the infrastructure to match your talent. No one engineered the environment. No one positioned you inside a space designed for women who sell at your level.
The Women Behind We Summit™
Two sides of the same philosophy: when selling is leadership-based, the environment is engineered, and the audience is ready to buy —
Before she created the Red String Method™ and the YES Method™, Christi was cleaning houses for $80 a week. She enrolled in two full-time schools simultaneously — a master’s program in art therapy and a private design school she couldn’t afford. A woman she worked for believed in her enough to hand her an envelope of cash to make it possible.
Her first weekend in the design industry — a field that was 98% men — she outsold every person in the Portland market. That year, she shattered the income ceiling for interior designers and won a national award for top 7% sales performance out of over 2,000 reps.
Then she doubled everything. Same number of sales calls. Double the income. She took the #1 position nationwide out of over 3,000 sales professionals — and held it for seven years.
She sold the way she naturally led: with depth, service, intuition, and presence. That approach became the system. That system became Sell From Stage™. And the philosophy behind it — that women don’t under-earn because they lack value, but because they were never taught to sell at the level they lead — became the foundation of everything We Summit™ builds.
Before We Summit™, Leni spent over 18 years in global marketing and brand strategy. She worked in Marriott’s corporate office in Dubai, launched their loyalty marketing program across 11,000 associates, managed brand activations across 8 restaurants and a spa, and drove 30%+ revenue growth for Ritz-Carlton venues. She produced world-class experiences from Dubai to Saudi Arabia for audiences of over 400 people.
She was part of the team that won Best Loyalty Brand, Middle East & Africa — three consecutive years — and part of the team that won the Loyalty Team award for the entire Marriott corporate office.
And when she came to Christi over five years ago, she was selling group coaching courses for $1,500. Not because her work lacked value. But because she was not positioning herself at the level of her leadership.
Once the positioning shifted, everything shifted. $15,000 offers. $50,000 offers. Retreats that sell at premium. Leni is the living proof that the method works — and the visionary force behind what every We Summit™ experience looks and feels like.
How We Summit™ Was Born
Women were outselling, out-closing, and outperforming — and still building alone. The stages that should have positioned them were built for someone else. The environments that should have held them simply did not exist.
Christi brought the sales system — the Red String Method™, the YES Method™, and a philosophy rooted in feminine sales leadership that had already changed the trajectory of hundreds of women’s businesses.
Leni brought the vision — the brand architecture, the experience design, and the strategic eye that turns an event into a conversion environment.
A boutique sales and positioning agency for women who are already exceptional — and ready for infrastructure that matches.
What We Built
Three pillars. One ecosystem. Designed for women who are already visible — and ready for what comes next.
The right room is not found.
It is built.
When a woman can sell, she has the advantage. She is resourced. She is positioned. She is dangerous in the best possible way.