Positioning
Make it unmistakable who you help, what makes you different and why buyers choose you.
Women Who Sell™
Be the undeniable choicefor premium buyers.
A woman who sells has the advantage.
A boutique sales and marketing agency for women who sell premium offers
The Authority Temperature · Free · 2 minutes
$3.2M+Generated from our stages
$50KFrom a single talkSarah Kinnally, speaker
10High-ticket clients in one hourBethany Perry, speaker
Producers of the award-winning Impact Summit.
Recognized names. Established leaders. Exceptional expertise.
Colin EgglesfieldHollywood actor · Something Borrowed, All My Children, The Client List
Rachael Jayne GrooverInc. 5000 CEO · Bestselling author · Creator of Art of Feminine Presence
Dr. Sheri RosenthalFounder and CEO, Wanderlust Entrepreneur · Retreat industry leader
Keri MurphyInc. 5000 CEO · Founder, Inspired Living · National television personality
Serah D’LaineHollywood actress and producer · Founder, STAGE•IIX
The Red String Sales System™
One strategy. One system. All the way to yes.
Your brand, messaging, marketing and sales should work together. Yet most businesses have invested in each separately, without one strategy connecting them.
We build the complete system, so everything your premium buyer sees, hears and experiences reinforces why you’re the one to choose.
01
02
Sales
A high-ticket sales system built around how premium buyers make decisions.
03
Stages
Turn presentations, workshops, webinars and events into opportunities to sell one-to-many.
04
Audiences
Get in front of premium buyers, potential clients and strategic partners.
One company. One connected system. All the way to yes.
Built by Leni Cavazos and Christi Kendall
The Path
Three steps to yes.
- 1Take your temperature.
Discover how your positioning influences the premium buyers you attract. Free, two minutes.
- 2See where you stand.
Get your positioning score, identify your gap and see your recommended next move.
- 3Build your advantage.
Develop the positioning, sales capability and systems that support your next level with WeSummit™.
- Take My Temperature
Ways to work with us.
Experience and learn · The Mastermind
House of YES™
The 12-month mastermind for women who sell high-ticket services. Master leadership-based sales, sell from stage, and build the capability to create six-figure sales days.
Sell at the level you lead.
Explore the Mastermind
Build and implement
Foundational engagement
Positioning Build
A cohesive positioning and messaging strategy that makes your expertise unmistakable to premium buyers.
Apply
Complete system engagement
Private Red String Engagement
Your complete Red String Sales System™, developed and implemented around your business and premium offer. Personally led by Christi Kendall.
Apply
Start
The Authority Temperature
Get your positioning score, your price gap and your next step. Free, two minutes.
Take My Temperature
Experience and learn
Sell Like a Woman Live and the Women’s Social
One-day summits and weekly socials for women who sell high ticket.
Explore Events
Build and implement
The CRM
Your leads, conversations, appointments, follow-up, automations and sales pipeline, organized in one system. The sales and marketing infrastructure behind a business built to grow.
See the CRM
The Stages and Audiences
The stage matters. So does who is in front of it.
The Flagship
Sell Like a Woman Live.
Everything we build comes together here: the sales capability, the stage and the audience, in one room.
One day built around women who lead, sell and buy premium offers. Learn how you naturally sell, how premium buyers decide, and how to lead multiple buyers to yes.
Learn how to turn one sales conversation into multiple premium clients.
The Proof
For Speakers and Partners
Take the stage in front of the buyers you want to reach.
Featured Speaker Positions
Take the stage in front of a curated, ready-to-buy audience of women who invest in premium offers.
We create the event, fill the seats and build the experience. You bring the expertise and the offer.
Built from mastery. Built for women who lead.
The women behind Women Who Sell™.
Leni Cavazos
Co-founder · Co-creator of The YES Method™
Leni Cavazos is a brand and experience strategist. She builds the brands, events and experiences that put women leaders in front of ready-to-buy audiences.
Her work includes rebranding more than 100 luxury spas for Marriott Bonvoy hotels, growing revenue 35% within three months, and producing events for Craig David and at the Summer Palace of the King of Saudi Arabia.
Christi Kendall
Co-founder, WeSummit™ · Creator, Red String Sales System™
Christi Kendall is a high-ticket sales strategist who creates multi-million-dollar female earners by teaching authentic, high-ticket sales.
Ranked #1 nationally among more than 2,000 sales professionals for seven years, she earned ten national sales awards in a field dominated by men.
As co-founder of WeSummit™ and creator of the Red String Sales System™, Christi brings her sales expertise to the positioning, strategies, systems and stages that help women attract premium buyers and generate high-ticket sales.
Our mission: One million women earning over one million dollars.
A woman who sells has the advantage.
Your expertise has brought you this far. Your positioning shapes what comes next.